Small business coaching is hot. A few years ago the only coaches anyone talked about were sports coaches. But today, Price Waterhouse Coopers estimates that there are 30,000 business and life coaches worldwide.
Thousands of small business owners and managers turn to these business advisers every day to improve their personal skills and business results. You can, too. But first you have to determine if you’re ready for coaching. Then you have to select the right coach.
Are you Ready?
Rosa started her business out of her home. She made money, but not as much as she felt she should. She was frustrated that she couldn’t find time for her family. That’s when a friend suggested that a small business coach would help.
That’s a typical situation. Most small business owners don’t start out using a coach. They usually come to coaching when they’ve had some success and when they know they could have more. They usually come to it when they’re ready to listen and when they need a little knowledge and a little nudge to do the right things.
The best advice in the world won’t help you if you’re not ready to be helped. So before you go hunting for a good coach, answer the following questions.
Are you ready to listen to the things you need to hear? A good coach will ask you about things you haven’t thought of and push you to think outside the box. That’s often scary.
A good coach may also tell you to change the way you do some things. That’s hard for many small business owners because it means admitting that you’ve made some bad decisions and choices.
Are you ready to take a hard look at your business? Even the best strategist can’t help you if your business can’t deliver quality to enough people at the right price. Sometimes a business simply can’t succeed because the market is too small or too hard to reach.
Are you ready to pay the price? Coaching does not come without a price. You will pay a price in both money and time. You may even realize that you need to invest in new things for your business.
There are no magic beans. You have to work at success every day. I tell my clients that “success is based on persistency and consistency, not magic.”
You’re ready if you see it as an investment in yourself and your success. Your next challenge is to find the right coach for you.
Great coaches, like great chefs and great football players, are rare. And, sometimes, even a great coach is not the right one for you. Here are some ways to evaluate:
Look for a coach who’s actually run a small business. Before I started coaching I built two successful small businesses. I’ve really “been there and done that” so I know what my clients are going through.
I also use coaches myself. The ones that work best for me have small business experience. Small businesses are different from big businesses and you need someone who understands the special challenges.
Look for an individual who’s been doing it for a while. My job is to help you know what to do, but it’s also to help you do what you know. It takes time to learn to coach well.
Look for someone who won’t nickel and dime you to death. It seems to me that there are two kinds of coaches when it comes to billing. There are the ones who charge you by the minute, hour or session. And there are those who are always accessible or available for short conversations between sessions, if needed without piling on extra charges. I find the latter works better for my clients.
Look for a person that you’re comfortable with. Successful outcomes demand a productive relationship between you and your coach. It won’t work if you feel talked down to or belittled or if you feel like your coach doesn’t care about you. If you feel any of those things, look for someone different.
Look for a someone who’s picky. The best coaches are selective about the kind of clients they work with. We expect a lot of our clients and we limit the number of clients we work with so we can concentrate on helping each one succeed.
After some soul searching and some research Rosa started working with a small business coach. It wasn’t always easy, but together they found ways to help Rosa’s business grow and help her reap the benefits of success. They took her business and life to a whole new level.
It can happen for you, too. If you’re ready, if you’re willing to embrace change and if you’re willing to pay the price, a small business coach can help you become an amazing success story.
David Mason is President of Mason Performance Development Inc., a performance development coach and marketing strategist. He is the author of the international best-seller, Marketing Your Small Business for Big Profits. Find out more about David and how he can improve your results at http://www.yourbigprofits.com/
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